Online Press Release Services

After you have written a press release and get it published,
it is time to start over with a fresh one, right? Not so
fast. You can recycle your press releases and still get very
valuable free publicity.

One effective way to do this it to add a link in your email
signature. You can simply put in a sentence saying you were
featured in the local paper or boast that your company was
in the New Yorker magazine. If the newspaper or magazine has
a link to the article, put that in your signature as well so
anybody who is interested can read the press release without
having to search for it.

Also, use your press release for free publicity at your
website. Post any favorable articles that have been written
about you or your company, with permission, of course. Or,
write favorable articles yourself. That way you know you
have full rights to the content. It is a wise move to put a
press release kit right on your website for media relations.
Often, before a reporter will commit to doing a story, they
will check out the website.  A media kit is a way to knock
your creditability up a few notches as well.

Reprints are another way to recycle for free publicity.
Send copies of newspaper stories to editors of other media
with a letter stating that there is another angle of the
company that wasn’t pursued. Also, send reprints of local
newspapers to national publications. By sending articles in
trade publications to editors anywhere, you can increase
your press release range.

Once a press release is done about you or your company,
follow up with a letter to the editor showing a different
point of view. This increases the number of people who will
read about you. Sometimes, the editorial page is all that
people have time to read. If they come across your letter,
they may go back and read the original press release.

Another very handy way to get your name and image out there
is through testimonials. You may be able to pull quotes from
people who have tried and love your product. Use them
everyplace you can, web ads, print ads, press releases, etc.

Also, offer testimonials to others talking about how much
their product has enriched your life. Add your photo to the
quote a long with your business name and website. This will
be a great source of truly free publicity.

Rod Beckwith is a software publisher that has created “Press
Equalizer,” which generates FREE publicity and backlinks for
its users. For more information see: http://www.pressequalizer.com

Article Source: http://EzineArticles.com/?expert=Rod_Beckwith http://EzineArticles.com/?Free-Publicity-Can-Be-Recycled&id=451246