Online Press Release Services

News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.

Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know what you are doing. For these purposes, post releases on the company website, send out by e-mail, or distribute by one of the services like PR Newswire or PR Web. Read the rest of this entry »

Do you have an assembly, product or codex and need publicity? Writing press releases takes some talent. Contrary to writing articles, press releases are sometimes difficult since you have a different structure to follow. However, the structure is not as different as many people believe.

The ethical Press Release could develop into FREE exposure in the press headquarters and aired on television. Electronic journalism is continuously searching for great stories and/or companies to profile. This makes writing press releases important to any company. Read the rest of this entry »

Business on the Internet - Internet Linking Explained – Based on Mutual Benefit - not as different from offline business as you may think.

There seems to be a certain mystique about technology today, especially about the Internet. I remember in the early 90’s before I got on-line, I had read dozens of magazine articles on the Internet.

This was way before Google and even before AOL. I was led to believe that the Internet was some vast medium for entertainment, and it sounded similar to TV, except unlike TV, you could choose what to watch. Read the rest of this entry »

An Internet presence can help you land a job.  By having visible content in your control ranking on the first page of Google when someone does a search on your name, you can absolutely put yourself ahead of anyone else you might be competing with for a job opportunity.

A June 12, 2006 ExecuNet Press Release (”Growing Number Of Job Searches Disrupted By Digital Dirt”) stated: Read the rest of this entry »

Let’s start out with a caution for business, non-profit and
association managers: the premise of public relations
implies that the work you do BEFORE you use PR
tactics, such as press releases, brochures and broadcast
interviews, will determine the success of your public
relations effort.

Reason is, if you are one of those managers, the PR plan
that flows from that premise will call for achieving your
managerial objectives by altering perception leading to Read the rest of this entry »

Has your business ever won an award? If the answer is no, then you are missing out on a fantastic opportunity to promote your business. It’s an opportunity that is low cost (often free), highly visible, presents the business as a leader in its field and gives the media a reason to write about it in a positive way. It can turn your business into a star overnight!

It doesn’t matter what industry you are in, there is always at least one annual awards competition. You probably know the one for your industry and you’re probably thinking the same companies win over and over again. But that’s not always because they’re the best there is, it’s because they’re amongst the few that have realised the benefits of entering award competitions; it’s often the case that so few other companies enter that you’re almost guaranteed a win. Read the rest of this entry »

Once upon a time a press release was sent to the nearest newspaper in the hopes that at least some of the release might make it to newsprint. Today a press release to a local newspaper may be included only as an afterthought.

In marketing your website the use of a press release can be an effective means of drawing people to your website.

Certainly there are skills involved in writing a press release and there are plenty of qualified freelance writers who can assist you in the development of a solid press release. However, as with any new process it is possible to learn the skill of press release writing. Read the rest of this entry »

Right now the media plays this important role in distributing information throughout the world. They have been vital aspects of communications. So you do not have to wonder why press releases can help you increase traffic to your site.

The popularity of Yahoo News and Google News has helped many companies in promoting their sites. You can browse the Internet and look for news wire services or go to newspaper publications to get your press release published. Customers are attracted with such press release since they consider them news rather than advertisements. Read the rest of this entry »

The purpose of the online media kit is the same as the printed media kit - to improve the accuracy of journalists by providing the information that can’t be included in a press release. It provide of the convenience of finding the needed information 24/7 via your website. The online media kit provides the same information your printed media kit does.

Your online media kit should contain: Read the rest of this entry »

First the Mistakes!

I do quite a lot of press releases and as a result clients often send me theirs for review and comment before they release it.  Here are some of the most common mistakes which people tend to make, and which you should avoid if you’re to  have any chance of getting your piece published!

***  Inadequate contact details:  the header of your release should contain your name, company, address, telephone, fax, email and web site, and should make it very clear who is the contact person for questions. Read the rest of this entry »