Making your website work for you 24/7 should be the #1 priority of your online marketing strategy. The challenge is to get past the clutter. To soar above the competition. And to rank high on the search engine pages. (more…)

Businesses have known for years how to initiate buzz: you get the press involved. And the best way to do this is to write a great press release and send it to all the right places.

Start by understanding the format. Press releases have a semi-set format, with contact information for a media spokesperson at the top and boilerplate text about your company at the bottom. Go out to press release sites and look at formats for an idea of what you need to follow. The good news is that you can use the top and bottom parts for every press release you write in the future, so save it.

Once you have a template, look at what you are promoting as a news piece. Which portion of it is newsworthy. Use the who, what, when, where and how formula. What makes your new website, store or product worth covering. You product could be anything. People have written press releases on everything from date matching sites for self-described geeks to an automatic dog washer. Anything can be newsworthy; you simply need to find the pizazz in your product. Find an angle that will make people sit up and take notice - donate something to a charity, help the soldiers, for example, and then come up with a press release to announce it.

An example: let’s say your business makes custom doll clothes. How about matching the doll’s clothes to the child’s favorite outfit? Or working with the Girl Scouts to teach young girls how to make clothes themselves, and donate the resulting works of art to a children’s hospital or Toys for Tots? It’s things like this that make the media melt.

Write your press release like a news story. Remember a little journalistic secret. A lot of stuff you read in the newspaper is written straight from press releases. Editors dislike rewriting; they don’t want to hire reporters to go out and track down stories. Good press releases that read like newspaper articles stand a very good chance of gaining publicity simply because its well-written and formated correctly.

All other writing rules apply: clarity, conciseness, and truthfulness without spin. You want your article to begin with a hook, a compelling idea or question that will “hook” the attention of readers. You need it to be active in tone, not passive (”Danny kicked the ball” vs. “The ball was kicked by Danny”). Focus in the story needs to be on your special news and on your business, not on anything else. And don’t use exclamation points or flowery language to make your dull news seem exciting - this never works. Just stick with the facts, and if the facts aren’t compelling by themselves, change what you’re doing until they are.

Once your press release is done, who do you send it to? That, fortunately, is the easy part. There are dozens of services like PRWeb you can submit them to; for a reasonable fee, they will send out your press release to hundreds or thousands of media outlets. You should also publish your press release at your own website, treating it and subsequent press releases as the core of a press kit.

Learn tips for marketing an online business, or how to start a home based internet business. Visit the [http://www.nitromarketing.com/blog/article-marketing-and-the-duplicate-content-filter]website marketing tips blog at http://www.nitromarketing.com/blog

Article Source: http://EzineArticles.com/?expert=Kale_McClelland http://EzineArticles.com/?Writing-a-Press-Release-To-Build-Traffic&id=1073936

Originally Press releases were created to target effective communication between company PR departmental staff and the media. But now the scene has changed drastically. News has become the number one online destination for over 75 percent of the internet users. Hundreds of sites offer RSS feeds for press releases making it a tool to generate online traffic.

Today, a Press release is not only a means to disperse important commercial or marketable information, but it also creates outstanding prospects to pull incoming links to a website. There are some established wire services from where reliable news content can be easily taken. Some of these wire services are Business Wire, PR Newswire, PRWeb and Market (more…)

1. Forum marketing (more…)

A June 12, 2006 ExecuNet Press Release (”Growing Number Of Job Searches Disrupted By Digital Dirt”) stated: (more…)

Through online press releases, a website owner may be able to inform the launching of a new website, important updates or promoting new products or services. Not only that, the online press release may be able to provide additional publicity that may prove very valuable in gaining valuable online exposure for your business. (more…)

What’s different is that publicists, public relations consultants and D-I-Y media seekers such as small business bloggers, ezine publishers and ebook authors no longer have to pray that media reps bless them with media coverage. Everyone now has the power to build traffic for their establishment or website without traditional media’s consent. (more…)